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Wednesday, August 26, 2009

Visual Metaphor


Well visual metaphor... What is a visual metaphor? We were assigned this assignment in Advertising Photography class and I had an idea that i wanted to execute but unfortunately i was unable to finish it. I kind of threw this together at this last minute, and of course when you do that, your results are usually poor. So I decided to show you that i'm not perfect, (no one is) and you learn from your mistakes and improve on them. I will reshoot and execute my original idea and you will see that in weeks to come...

Anyways this idea I was trying to represent is to not let money hold/tie you down. It wasn't executed well as I said but why not share it with you guys. The advertisement would be for US Bank.

Definition of visual metaphor-A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors, at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from target to source. Visual/pictorial metaphors are used often in advertising, but also in political cartoons and art films.

Ciao...

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